Night Out on Boswell
Logo & Branding
Custom logo development and coordinated branding for a local community event. Formed to encourage the neighborhood to come together and support local business, it is an evening event and hosted by a flower shop. The logo represents both elements.
Blooms on Boswell was looking to a better way to get people into their shop. Located in a residential area, their quaint venue has to work hard to get foot traffic. They decided to host a neighborhood event to not only promote their floral workshops and retail gift shop, but also to pull the neighborhood together and support local businesses. The event was to be an evening one and will be repeated over the course of the summer months with new vendors and workshops.
The logo needed to pair with the existing shop logo, represent the uniqueness of the event and be able to stand on its own as a recognizable element. Additionally, the host requested a peony or rose included as well. We modified an elegant and modern typeface for the event name and paired it with the existing Blooms on Boswell font to create a cohesive logo for this event hosted by them. We chose navy as the main accent color as it’s a evening event along with a peony resting in the curve of a crescent moon element. From there, we took the imagery and created a website event and social media graphics for promotion.